How did AWR® XL address the need for increased productivity?
A US reseller noticed a significant shift in customer expectations: logistics users wanted higher speed, continuous printing, and measurable performance gains.
“There were too many roll replacements. There were too many stoppages. We need innovation in printing.”
Faced with these issues, the reseller knew it had to evolve its offering. To remain competitive in a crowded US market, he needed a solution that delivered value without eroding its margins and a partner he could rely on locally to support him, his teams and customers.
In search of a solid and long-term answer, the reseller turned to the American ARMOR-IIMAK team., a local partner capable of testing, advising, and co‑building the solution with him.
The Challenge
Distributors face several challenges:
- Building customer loyalty without getting caught up in a price war
- Offering a unique printing solution that stands out from standard solutions on the market
- Ensuring supply continuity with a local, responsive, technically competent partner
In short: staying competitive while providing real added value to customers, supported locally.
The Solution: AWR® XL
Two products are being studied with the ARMOR-IIMAK team. To precisely meet its productivity and performance needs, ARMOR-IIMAK recommends the AWR® XL ribbon.
AWR® XL is a premium wax ribbon, the longest on the market, built on an exceptionally ultra-thin PET a revolutionary 3.35 μm PET film a distinctive feature that immediately stands out.
When customers tested the sample, the reactions a spoke for themselves:
“We like that we don’t have to change it as often and the quality is great.”
Thanks to local availability of samples and support from ARMOR-IIMAK, the reseller could run tests quickly and confidently with his customers.
The distributor is no longer offering “just a ribbon”, it offers time savings, fewer interruptions, increased productivity, and a tangible operational benefit for its customers.
Proven results:
- up to +40% printing time per roll
- Excellent print quality, even at high speed with low energy settings
- −26% less plastic waste
- ~830g of CO₂ saved per ribbon
AWR® XL quickly became the solution that the distributor had been searching for its customers.
Thanks to the dedication and locality of the US ARMOR‑IIMAK team, the reseller:
- Strengthened customer relationships
- Boosted his credibility with a distinctive, high‑performance printing solution
- Modernized his product portfolio
- Secured a trusted local partner for future projects
